Spend More Time Around People that...
Dan Schawbel is the leading personal branding expert for immature professionals. Read full profile
People you know or have never met even so are googl'ing you. Permit's face it, you're even google'ing yourself! At the end of 2007, the Pew Internet Enquiry Team establish that 47% of people search for information about themselves online (Self-Googling), which was more than double 5 years ago. It's a pretty condom bet that pct has climbed to over 50 or lx% by this year.
Some people might can it ego-surfing, but it's actually a good practice to see what results come up for your name. Your teachers, friends, family, boyfriends and girlfriends and coworkers are google'ing you either for fun or because they want to acquire more most y'all. Hiring managers want to see if y'all accept a clean record in Google, which is your permanent tape because every move you lot brand (yes even a blog annotate) is stored in that location forever. Earlier I went on a 2nd date in one case, the daughter Google'ed me. If she hadn't liked what she saw, the second date wouldn't have happened. Try doing information technology right now and see what yous get.
At that place is no hiding from Google!
Google keeps runway of just about everything yous do on the internet. Information technology patrols and captures your online behavior, such every bit when y'all postal service on your blog, tweet using Twitter, join social networks, comment on other blogs, write manufactures for online news sources and more. Aside from the content you create and distribute over the internet, other people are talking about you, which means that Google has a complete picture (well-nigh like an autobiography) of your life. In the digital age, Google is your resume, your permanent record and a periodical of your life. Your children and children'southward children will be able to observe out everything well-nigh yous when they grow older. "Mom, look what I only found out about Dad in Google." Your personal make can't hibernate from Google. There is one major exception to this though.
Mutual names
If your proper noun is mutual, such every bit Mike Smith, then it volition exist very hard to ain your Google results. There are over 54 1000000 results for "Mike Smith" in Google. You won't be able to compete with the athletes and musicians on the kickoff few pages. If your life goal is to rank in the pinnacle ten results, that may be doable, if you either become very famous or work extremely hard at building content each and every mean solar day for your entire life. At the age of threescore you might find out that Google changed their algorithm and you'll lose all that hard work. The indicate beingness is that you'll have to differentiate your name in society to rank loftier. I typically recommend you use your middle name or a nickname in this case. The worst instance scenario is that yous change your name completely ;).
Celebrity names
Celebrities are very fortunate because they get mass media attention, which means traditional media sources (NY Times, ABC News) write articles about them. These sources rank extremely high in Google. We're talking Google PageRank's of eight and college! Your blog posts nigh these celebrities will never finish upwardly on the tiptop twenty results for their name unless yous are Perez Hilton. If your name is the aforementioned equally a celebrities, you are in big trouble. Try searching for Christina Aquilera (21 million results), Britney Spears (88 1000000), Lil Wayne (xl million) and other major celebrities. Personally, I don't take any friends with these names, but fifty-fifty with C-level celebrities, you don't stand a chance. If you are stuck with a celebrity proper name, I suggest that you build your brand around an area of your expertise or interest and connect information technology to your brand name.
Unique names
While growing up, you might have been fabricated fun of people of your unique proper name because it was "unlike." Although you were ostracized and made fun of, right at present you get to express mirth at everyone else! With a distinct proper name, yous are able to hands dispense the results for your name on search engines. When y'all get to your high schoolhouse reunion and come across your friends, you'll go the concluding laugh considering you can be visible and control perceptions, while they simply cannot. When yous Google your proper noun, whether yous take results that reverberate your make, you'll see how hard it will be to rank high for it or not. Depending on the competition, information technology may take you a few days or a few months. Over time, if you work very difficult, you'll own the top 10 results for your name.
In my next post, I'll talk virtually what you tin exercise to gain control over your Google results and let your personal make shine through.
Featured photo credit: Adam Winger via unsplash.com
Source: https://www.lifehack.org/articles/work/spend-more-time-around-people-that.html
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